This controls the visual weight of all characters in the typeface. These correspond to commonly used weight categories however you can use any value. 300: Light, 400: Normal (Regular), 500: Medium, 700: Bold, 900: Black.
This controls the angle of the terminal endings and the aperture of open letterforms. Together these aspects can play a large part in determining the attitude of the typeface as more feeling buttoned up or more relaxed.
This controls the roundness of circular letterforms and overall character width which can make the typeface less or more geometric, human and/or suitable for setting body copy.
This controls the amound of tapering and incisions at stroke joins as well as the length of terminals. Together these can make the typeface feel more characterful and off-kilter, but will also effect the legibility and suitability for setting text at different sizes.
The lowercase a is an important character and therefore there are many alternate options. Some are classic, some more playful, while others are more organic and human.
The lowercase g is another important character with two common alternates - either a single or double story g. If you've selected a single story lowercase a then it might make sense to also select a single story g for consistency.
There are three options for the lowercase y - one classic, one more stripped back and one more characterful and playful.
Choose from a lowercase l with or without a tail. If you select an l with a tail here it might make sense to also select a lowercase a with a tail too.
There are two options to select from the lowercase J either with the vertical or horizontal terminal ending. You may choose to replicate the value you selected for the terminal endings here.
The uppercase Q has three alternates which differ in the form of the tail. You may choose to replicate the value you selected for the terminal endings here.
There are three options presented for the uppercase R ranging from classic forms to something more modern. Choose an alternate that best suits your customised design.
Select from an uppercase G with or without a spur. As with the uppercase R, choose an option that best fits your customised design.
The uppercase K and lowercase k share the same construction. Choose from either a double jointed or single jointed design.
There are two alternate styles of numerals with either curved or straight letterforms. This effects the 6 and the 9 to maintain visual consistency.
Last but not least, select from round or square punctuation. This will also effect the dots of characters such as the lowercase i & j along with punctuation and diacritic marks.
This option effects the lowercase t, f, r & j. It also applies to a some alternates for the uppercase J, the lowercase g and lowercase a. This option is only available when Terminal is set to 0.
You can choose the italicised version of the lowercase a you selected in section 2, or you can opt for a single story lowercase a which is often substituted in italics as it emulates handwriting. Both are acceptable options.
If you would like to try out the typeface in your project before purchasing then you can download a free trial!
The trial versions have a reduced character set and functionality and can not be used in any commercial or live project. Just enter your email address, agree to the EULA and then click download. Please be patient as it may take a few seconds for the gremlins to build your typeface!
Bookmark or save your BuildID then you can come back to purchase the typeface when you are ready or share this with a client.
There are fives types of licence that cover the most common usages. These are calculated as:
Desktop | .TTF format
The number of personnel at the company or organisation.
Web | .TTF & .WOFF formats
The number of monthly visitors to the website.
Social | .TTF format
The number of followers on a social media channel.
App | .TTF format
The number of downloads of the app.
Broadcast | .TTF format
The number of continents where the content will be broadcast or streamed.
If you need to use the typeface in a category not listed here or you would like to discuss a unlimited licence please contact us.
Please see the EULA for further information.
The price is calculated on the number of weights and the licence volumes you've provided. When you are ready tick the box agreeing to the EULA and proceed to the checkout where we will take your payment details then generate your typefaces. If you have selected multiple weights this may take a few seconds while each weight is generated. Please see the EULA for any further clarification of licence terms and conditions on the far right of the information panel.