This controls the visual weight of the typeface. These correspond to commonly used weight categories however you can use any value:
100: Thin
200: Extra Light
300: Light
400: Regular
500: Medium
600: Semi Bold
700: Bold
800: Extra Bold
900: Black
This controls the visual width of the typeface within the range of a normal width typeface.
This determines the x-height, which is the relationship between the height of the lowercase and uppercase letters.
This controls the amound of tapering and ink traps at stroke junctions. These can aid legibility at small sizes in print and digital reproduction by reducing hotspots. They also can be used stylistically for display copy.
This controls the angle of the terminal endings and the aperture of open letterforms. This variable transitions from horizontal to vertical through 90 degrees.
This controls the variation in proportion between different shaped characters. This ranges from Modern proportions where characters are of a consistent width to maintain visual uniformity, through to Classic proportions where there is more variation between round and straight sided characters.
There are four alternate options for the lowercase from classic shapes to a single story alternative.
Choose whether to add a tail or spur to the style of lowercase 'a' selected in the previous step.
Choose either a single or double story g. If you've selected a single story lowercase a then consider selecting a single story g for consistency.
Choose from either a symmetrical or asymmetrical shoulder shape. This applies to the lowercase 'n', 'h', 'm', 'u' and alternate 'y'.
There are four options for the lowercase y which range from low key and classic through to more playful.
Choose from classic curved terminals or flat terminals with a more pronounced 90 degree transition. This selection also applies to the alternate uppercase 'J', alternate lowercase 'g' and lowercase 'a' tail.
Choose from straight-sided 'l' or with a tail. If you selected a lowercase 'a' with a tail then you may choose to apply the same here for consistency.
There are two options to select from the uppercase 'J' either with the vertical or horizontal terminal ending.
The uppercase 'Q' has four alternates which differ in the form of the tail.
There are three options for the uppercase 'R' ranging from classic forms to a more modern alternative.
Select from an uppercase 'G' with or without a spur. The spur is only available when the terminal axis is set to less than 25 degrees.
The uppercase 'K' and lowercase 'k' share the same construction. Choose from either a double jointed or single jointed design.
There are two alternate styles for the number '1' with either a straight or curved arm.
There are two alternate styles for the number '2' with either a curved or straight stem.
There are two alternate styles for the number '3' with either curved or straight upper section.
There are two alternate styles for the number '7' with either a curved or straight stem.
There are three alternate styles for the number '6' and '9' with either curved or straight terminals.
Select from round or square dots. This will also effect other punctuation, symbols, and diacritic marks.
Select from curly or straight comma. This will also effect other punctuation, symbols, and diacritic marks.
You can choose the italicised version of the lowercase 'a' you selected in section 2, or you can opt for a single story lowercase 'a' which is often substituted in italics as it emulates handwriting.
Adding a custom family name adds an additional licencing fee. Please see the Order Summary for details.
If you need multiple subfamilies then copy the URL and repeat the purchase process using the new subfamily name.
On Mac systems the family name is your custom name or Universal Sans and the font style names are the Weight values, while on Windows MS Office the Weight value will be affixed to the Family name and they will appear as seperate families in the font menu.
Please note: using a custom name does not make the font exclusive for your use, all licences are non-exclusive and anyone can licence the same font and even use the same name. The font files contain the BuildID and relevant copyright and licence information.
Please see the EULA for further information on licensing.
If you would like to try out the typeface in your project before purchasing then you can download a free trial.
The trial versions have a reduced character set and functionality and can not be used in any commercial or live project. Just enter your email address, agree to the EULA and then click download. It will take a few seconds to build your typeface.
Bookmark or save your BuildID then you can come back to purchase the typeface when you are ready or share this with a client.
There are fives types of licence that cover the most common usages. These are calculated as:
Desktop | .TTF format
The number of personnel at the company or organisation.
Web | .WOFF2 format
The number of monthly visitors to the website.
Social | .TTF format
The number of followers on a social media channel.
App | .TTF format
The number of downloads of the app.
Broadcast | .TTF format
The number of continents where the content will be broadcast or streamed.
If you need to use the typeface in a category not listed here or you would like to discuss a unlimited licence please contact us.
Please see the EULA for further information.
The price is calculated on the number of weights and the licence volumes you've provided. You can choose to make a payment in GBP, EUR, USD, AUD, or NZD
When you are ready tick the box agreeing to the EULA and proceed to the checkout where we will take your payment details then generate your typefaces.
If you have selected multiple weights this may take a few seconds while each weight is generated.
Please see the EULA for any further clarification of licence terms and conditions on the far right of the information panel.